Marketing Ideas

Marketing in short is the entirety of processes involved in the transactions of goods from the producer to the consumer. These processes include advertising, shipping, storing, and selling.

In the matter of the class blog, these are our top ideas for marketing. 1) Post Fliers around campus, on the bulletin boards, doors, walls, hallways, cars, etc. 2) Send Out an Email to the entire student body. 3) Information Desk for people to come up and inquire about the blog. 4) Raffle or Contest sponsored by our class and the blog.

Post Fliers

There are numerous ways we can go about doing this idea. First we can go around campus and post them on every bulletin board in all buildings. We can also attach them outside the buildings on doors and windows as we have seen around campus. We can also go to the various parking lots and both parking structures and place fliers on people’s cars. Not only on campus, but we can also post fliers at various locations that college students hang out at. We want to try to reach the maximum number of people that we can. BE REPETITIOUS. We can’t just post the fliers once, but to capture people’s attentions we need to do this step consistently (at least once a week). Also, we can get somebody to dress up in a ridiculous costume and stand out front of Zimmerman or around the Duck Pond and hand out fliers to people to at least catch their attention. These fliers should not be basic, but bright and outrageous with art, pictures, jokes, or anything to capture their attention and entice them to at least look at the blog while browsing through the internet.

Send Out Emails

Our plan is to send out a mass email advertising and informing people about the blog. Hopefully we can coordinate this with whoever is in charge of the UNM email system. I know I have gotten many emails from outside the UNM staff or the UNM system, so it is possible. This way we can get to everybody who lives on and off campus and attends UNM. The internet is viewed by everybody, so this way we can guarantee reaching our entire audience.

Information Desk

Many people around campus set up desks and kiosks in various locations around campus. We can do some inside the sub, outside the sub, in dsh, out front of Zimmerman, inside the duck pond, on the outer regions of the duck pond, etc. We could take turns of two people teams sitting at the desk at a time to entice and inform fellow students who walk by. This is probably the best way of informing our audience of the blog and its purpose. The information desk is a good way of marketing to our audience because it allows them to ask questions directly to the people who run the blog. This allows for one on one conversation between us and our audience. It is also interacting with the people who are going to visit the blog. This way they will have a better and clearer understanding of what the blog is for and how it will help.

Raffle or Contest

Alongside the desk, or having its own desk, we can hold some type of contest or raffle (sponsored by the blog) to entice people to at least come to the desk. We can captivate our audience with a fun game with prizes, and since everything will have the blogs name on it and we’ll be mentioning it numerous times, they will hopefully want to actually visit the blog. We can have small prizes such as candy, cups, pencils, pens, notebooks, mini staplers (highly suggested) or like $5 itunes cards (as a top prize cause it could get expensive), etc. We’ll have music playing during this to bring people to the desk and hopefully they have a good time and enjoy it enough to visit the website. Alongside the Raffle, if we can keep track of who visits the website or gather their input about the website, we can continue to offer small prizes or something. That way we’ll know if people are actually going to and using the website, rather than just looking at it and than closing it instantly.

These are our top four ideas for marketing our blog. Our main point is to try to help UNM students. We believe that these are the best ways to go about advertising a class blog, cause many UNM students are lax about finding help. We need to be repetitious, but also exciting and fun because nobody wants to just get simple help, we need to make it entertaining for them to capture their attention in some way. Young people have short attention spans, without those shiny colors this may be a lost cause.

-Kevin and Justin-